Digital solutions are tools that make use of technology to simplify processes and create new avenues for customer interaction. They can help businesses stay competitive, satisfy customer needs more efficiently, or boost growth. It requires an arduous process to select the most appropriate digital solutions. Here are some of the most important factors you should take into consideration when selecting a sophisticated digital business system.

Many digital solutions rely on a mix of innovative and scalable technology that allows them to grow and change with the business. This flexibility comes at an expense. It’s not unusual for successful solutions to generate requests for more services, greater personalization and more variability. The challenge for digital business is to embrace complexity that adds real value while avoiding unnecessary complexity.

Complex digital solutions can automatize routine tasks which can reduce the amount of time employees spend on tedious administrative tasks and allows them to focus on more important tasks. They can also improve the handling of data and enable better decision-making by monitoring data in real-time. Additionally these solutions can help reduce costs and make it easier to scale the company.

Sales professionals face challenges in communicating the importance of these capabilities. They need a strategy to describe how the solutions can provide tangible benefits for specific customer needs, and they must be able to alter their value proposition as the requirements of different customers change. Jeanne Ross is a principal research scientist at the MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to plan Your Business for a Long-Term Profit (The MIT Press 2019). Follow her on Twitter @mit_cisr.

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